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In 1992, the Supreme Court allowed a law passed by Congress that created a block on all 900 numbers that provided adult content, except for those consumers who requested access to a specific number in writing.The law killed the adult 900 number business, which moved over to 800 numbers, where billing had to be done by credit card.The number used for the radio program was one that was specially arranged by AT&T Corporation, CBS Radio, and the White House, to be free to the calling party.
The EU Consumer Rights Directive 2011/EU/83 came into force on 13 June 2014. Implementation detail, and hence the level of success in achieving this aim, varies considerably from country to country.
Due to complaints from parent groups about kids not knowing the dangers and high cost of such calls, the FTC enacted new rules and such commercials ceased to air on television as of the mid-1990s.
Using 900 numbers for adult entertainment lines was a prevalent practice in the early years of the industry.
At that time, many evening news agencies conducted "pulse polls" for $.50 per call charges and displayed results on television.
One early use was by Saturday Night Live producers for the sketch "Larry the Lobster", featuring Eddie Murphy. AT&T and the producers of SNL split the profits of nearly 0,000.