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Shortly after, Bumble will roll out its own video support as well.

Announced in January, Bumble VID will allow users to share video “stories” on their profile.

This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.

As users continue to talk, the blur fades away – but users can opt to add it back if they want to remain hidden.

Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.

So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.

Launched last summer as a product from the company’s R&D group, Zoosk Labs, Lively had adopted video from the get-go.This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.Hinge, for example, will now allow users to augment their user profiles on the service with video.“We’re hoping to create an overall experience where people can feel more relaxed being themselves, and more excited to meet and get to know other people.” This feature will push Lively beyond dating to help users just generally meet new people. Top dating apps like Tinder, Bumble and others have also adopted friend-finding features as of late, as they become more like social networks.And Bumble is preparing to launch into professional networking in September, with the debut of Bumble Bizz.

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